Pictured above is the family owned Rancho Army Navy store when it first opened in Temecula in 1987. Before Carlos Hidalgo Alvarez purchased the property it was home to the well known Frontier Museum(pictured below) established by John Bianchi in 1982. The Western themed museum attracted people from all over the world to see their unique collection of holsters, guns and other Western goods that John Bianchi had accumulated over the years.
Pre 1955, Carlos began building his experience in retail by traveling to locations where there were people in need of the goods that he had access to. Ranging from basic shirts, socks, boots, shovels, and more, Carlos and his growing family would pack their station wagon and seek their business. Among some of the locations that Carlos targeted were the agricultural workers along the Southern California coast line and Inland Valley, which fluctuated by the harvesting seasons.
In 1955, Carlos had gathered enough experience to open the historic Orange Army Navy Store. The store quickly gained traction which prompted Carlos to invite his brother Tony Sr. to join the business with him. The duo began to build the inventory of the store to include new categories and products, such as camping supplies, hunting and survival gear, work wear, footwear, patriotic goods, clothing essentials, and of course, military surplus. Soon enough the business experienced major growth and it tripled in size.
In the 1980's Carlos and his wife Emma began to explore options to relocate from Orange County. The couple eventually found Temecula and were instantly interested in seeing what the area had to offer. They began to see that Temecula was unique, with it's historic old town, a country feel, open land, and was a place that they could see themselves settle down later in life. This led to Carlos and Emma's move in 1986 from Tustin to Temecula, California.
Temecula was in such an early development stage that there weren't many options for local clothing and or camping stores. He saw this as an opportunity to reach new consumers, and eventually decided to relocate the Army Navy store to Temecula in 1987. The Alvarez family and a couple of long time committed employees packed their bags and relocated along with the store. They then recruited the assistance of local electricians, woodworkers, and painters to fit requirements of a retail store. Some years later the store had experienced a high demand for its goods and the store was bursting at the seams. The group decided it was time to increase the floor space of the store to fit the demand and needs of locals.
In today's market we find ourselves as one of the last standing stores that focuses on exceptional customer service and staffing knowledgeable employees that you can trust. We have now seen and served three generations of local residents within the 30 plus years we've been in Temecula.
The Rancho Army Navy Store is located at 27999 Jefferson Avenue in Temecula and can be seen from Interstate 15 near the Rancho California Road off ramp in Temecula (look for the American flag).